Rome, November 22nd. (Adnkronos Salute) – Covid was also “a great moment of relaunch and rethinking for citizens and patient associations, who had to plug the gaps in public communication, especially at the beginning of the pandemic. For chronic patients who do not they could carry out their own checks, the associations took over in a strong way and significantly increased the information of the related associations. The associations have improved their presence on the web, but also on social networks, whose communication exploded with Covid ” Thus Tonino Aceti, founder and president of Salutequità speaking at the Talk ‘Dr. Google and the others: how Italians get informed’, the ninth webinar promoted and organized by Allies for Health, the portal dedicated to medical-scientific information supported by Novartis .
At the meeting – moderated by the journalist Federico Luperi, Adnkronos consultant and broadcast in live streaming on the social channels of Adnkronos and available on the portal agliperlasalute.it – as well as Aceti, who has always been at the side of the associations of citizens-patients in protecting the right to health and attentive observer of the medical phenomenon and scientific dissemination, Fabrizio Angelini, Ceo Sensemakers and ComScore Italia, spoke as an expert in the analysis of the media and the interpretation of data relating to the behavior and profile of the audience.
The phenomenon does not undermine the doctor-patient relationship, but highlights the reduction in the time dedicated to communication. “Even if research on health topics on the web is increasing – continues Aceti – there is a high level of trust in healthcare personnel: doctors, pharmacists and nurses. These are Istat data. However, I would not associate web research with low trust in healthcare professionals. Although there are regional differences, the values are still high. I think they are the manifestation of a phenomenon “present” in the health service, which is the reduction of the time that professionals can reserve for communicating with patients. With the corporatisation of the service – underlines the expert – communication is at the expense: for nurses there is even playing time. It is normal that, if there is a lack of information, citizens look for it elsewhere. It is a nefarious effect of the organization. For healthcare professionals it is important: in deontology we speak of time for relationships and time for care”.
Furthermore, “I believe that we go to information to be even more proactive in asking questions to the doctor – reflects the president of Salutequità – but also because there is a lack of institutional information. Anyone who has to have cardiac surgery on their loved one , wants to know which is the best center. Information on the performance of the different hospitals is complex. If, for example, I have a disease and I want to access the most innovative therapy, what is the transparency of the healthcare system along the way? Citizens don’t know, He searches for it on the internet.